About Us
The Meaning of Firaset
In Islamic tradition, Firaset (or Firasah) refers to deep spiritual insight, intuition, and the ability to see with the light of faith. It is a quality that brings clarity, purpose, and focus to a believer's life.
At Firaset, our brand is built upon this very principle. We believe that your daily Salah is not just a routine, but a moment of pause—a time to disconnect from the world and reconnect with your Creator. To achieve true focus (Khushu) and sincerity (Ihlas), your environment matters.
Our Mission We embarked on a journey to create prayer essentials that honor the sanctity of worship. We realized that the objects we use most frequently—our prayer mats—should reflect the beauty and importance of the prayer itself.
We combine authentic Turkish craftsmanship with modern comfort to create prayer rugs that are more than just fabric on the floor; they are your personal sanctuary. Whether you are praying at home, at work, or traveling the world, Firaset is there to help you find your center.
Elevate Your Worship From the softness of our velvet to the intricacy of our Ottoman designs, every detail is chosen to help you attain Ihsan (excellence) in your worship.
Welcome to Firaset. Enhance your prayer, enhance your life.
Where Tradition Meets Comfort
The story of Firaset began with a simple observation: Salah is the most important part of our day, performed five times daily, yet many of us pray on thin, uncomfortable, or mass-produced mats that lack character and comfort.
We believed the Ummah deserved better.
Authentic Turkish Craftsmanship We traveled to the heart of textile history—Turkey—to source the finest materials and artisans. We didn't want to create just another rug; we wanted to craft a durable, luxurious Janamaz that invites you to prostrate with ease.
The Firaset Standard Our prayer mats are woven from premium soft velvet, offering a gentle cushion for your knees and forehead. We blend timeless Islamic artistry—featuring classic Mihrab arches and floral motifs—with practical features like washability and portability.
More Than a Rug Firaset is a bridge between the rich heritage of Islamic design and the needs of the modern Muslim lifestyle. We are dedicated to providing you with products—from prayer rugs to apparel—that you can be proud to own and gift to those you love.
Quality you can feel. Tradition you can trust.
Our Story
Firaset was born out of a desire to bring beauty and tranquility back into our daily worship.
For years, we searched for prayer rugs that were high-quality, aesthetically pleasing, and easy to maintain, but we struggled to find a balance between tradition and modern functionality. So, we decided to create them ourselves.
Why "Firaset"? Named after the concept of spiritual intuition and insight, our goal is to provide you with tools that intuitively support your spiritual journey.
We specialize in premium Islamic lifestyle products, starting with our signature Luxury Turkish Velvet Prayer Rugs. Each piece is designed to be a durable companion for your spiritual journey—supporting your knees, delighting your eyes, and helping you focus on what truly matters.
Thank you for allowing us to be a part of your daily Salah.
Firaset – Insight in Every Prayer.